Sometimes fate unexpectedly brings people together.

Sometimes, it involves travelling the world
on a quest for answers and inspiration.

But, sometimes, just sometimes, it happens right on our doorstep.

Sometimes fate unexpectedly brings people together.

Sometimes, it involves travelling the world on a quest for answers and inspiration.

But, sometimes, just sometimes, it happens right on our doorstep.

That’s how the ProAddiction story began – a chance meeting between two people, a chemist and a hair professional, who happened to be at the right place, at the right time. The chemist was exploring the market for his new hair straightening product, and the hair professional was looking for a healthier, non-toxic product to offer clients in his salon. As the stars aligned, so began a new venture that is now revolutionizing the haircare industry.

Hair professionals around the world dream of finding a way to give clients the look that they want – whether straight as an arrow, corkscrew curls, or anything in between – in a long-lasting treatment that doesn’t use harmful chemicals and requires minimal maintenance and aftercare. Frankly, it’s a tough wish list…

But the ProAddiction teams did it… they came up with an innovative treatment system that is 100% formaldehyde free and can be used to achieve any degree of hair straightening – from simple defrizzing to totally straight. ProAddiction is the healthiest hair straightening product on the market today. It actively restores protein to the hair, healing any damage to make it stronger and, as the hair grows out in its natural, untreated state, the treatment can safely be repeated. Because it is washed out of the hair before styling, the treatment leaves no residue and there is no after-care or lifestyle change required to maintain the treatment: clients can style their hair any way they like, and even go in the pool or the sea without compromising the ProAddiction effect.

With tens of thousands of happy clients having tried the ProAddiction hair system, the team has gone on to create a range of complementary products, including Clarifying Shampoo, Hydrating Shampoo, Hydrating Conditioner, and a luxurious Hydrating Mask: a range of products for use in the salon or at home, that your clients will really get hooked on!

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